Summary: Exceptionally practical, this best-selling text teaches budding entrepreneurs the ''hands-on'' tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.
Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises--''Wired to the Web ...show more''--in every chapter.
Shows students how to use the WWW as a profitable business tool by actually getting them on the Web, and providing a variety of opportunities for them to experience first-hand the power of the Web. ...show less