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Effective Small Business Management - Text Only

Effective Small Business Management - Text Only - 6th edition

ISBN13: 978-0130807083

Cover of Effective Small Business Management - Text Only 6TH 00 (ISBN 978-0130807083)
ISBN13: 978-0130807083
ISBN10: 0130807087
Cover type:
Edition/Copyright: 6TH 00
Publisher: Prentice Hall, Inc.
Published: 2000
International: No

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Effective Small Business Management - Text Only - 6TH 00 edition

ISBN13: 978-0130807083

Norman M. Scarborough

ISBN13: 978-0130807083
ISBN10: 0130807087
Cover type:
Edition/Copyright: 6TH 00
Publisher: Prentice Hall, Inc.

Published: 2000
International: No
Summary

Exceptionally practical, this best-selling text teaches budding entrepreneurs the ''hands-on'' tools and techniques for launching and managing a small business the right way -- and to imbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.

Increased emphasis on the WWW and its application as a business tool. Teaches the basics of the WWW, with examples and hands-on exercises--''Wired to the Web''--in every chapter.

Shows students how to use the WWW as a profitable business tool by actually getting them on the Web, and providing a variety of opportunities for them to experience first-hand the power of the Web.

Table of Contents

I. THE CHALLENGE OF ENTREPRENEURSHIP.

1. Entrepreneurs: The Driving Force Behind Small Business.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

2. Strategic Management and the Entrepreneur.
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

6. Creating the Marketing Plan.
7. Creating the Financial Plan.
8. Managing Cash Flow.
9. Crafting a Winning Business Plan.

IV. MARKETING AND THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE.

10. Pricing for Profit.
11. Creative Use of Advertising and Promotion.
12. International Opportunities for Small Business.

V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.

13. Sources of Equity Financing.
14. Sources of Debt Financing.

VI. LOCATION AND LAYOUT: KEY CRITERIA.

15. Location, Layout, and Physical Facilities.

VII. CONTROLLING THE SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.

16. Purchasing, Quality Control, and Vendor Analysis.
17. Managing Inventory.
18. Using Technology to Gain a Competitive Edge.

VII. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE.

19. Staffing and Leading a Growing Company.

IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION.

20. Management Succession and Risk Management Strategies in the Family Business.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.


Appendix: Nature's Oven Business Plan
Index
Photo Credits

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