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Effective Small Business Management - With CD

Effective Small Business Management - With CD - 8th edition

ISBN13: 978-0131695757

Cover of Effective Small Business Management - With CD 8TH 06 (ISBN 978-0131695757)
ISBN13: 978-0131695757
ISBN10: 0131695754
Cover type: Hardback
Edition/Copyright: 8TH 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

List price: $171.75

Effective Small Business Management - With CD - 8TH 06 edition

ISBN13: 978-0131695757

Norman M. Scarborough and Thomas W. Zimmerer

ISBN13: 978-0131695757
ISBN10: 0131695754
Cover type: Hardback
Edition/Copyright: 8TH 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

This practical, applied text focuses on business planning and the day-to-day issues of running a small business. This text stands out from others through its extensive integration of developing a business plan, and specifically through its integration of Business Plan Pro software (the most popular commercial software package used for business plan development).

Table of Contents

Section 1. The Challenge of Entrepreneurship

1. Entrepreneurs: The Driving Force Behind Small Business

Section 2. Building a Business Plan: Beginning Considerations

2. Strategic Management and the Entrepreneur
3. Choosing a Form of Ownership
4. Franchising and the Entrepreneur
5. Buying an Existing Business

Section 3. Building a Business Plan: Marketing and Financial Matters

6. Crafting a Winning Business Plan
7. Building a Guerrilla Marketing Plan
8. Creating a Solid Financial Plan
9. Managing Cash Flow

Section 4. Small Business Marketing Strategies

10. Pricing and Credit Strategies
11. Integrated Marketing Communications
12. Global Marketing Strategies
13. E-Commerce and Entrepreneurship

Section 5. Putting the Business Plan to Work: Finding Financing

14. Sources of Equity Financing
15. Source of Debt Financing

Section 6. Location and Layout

16. Location, Layout, and Physical Facilities

Section 7. Managing a Small Business: Techniques for Enhancing Profitability

17. Purchasing, Quality Management, and Vendor Analysis
18. Managing Inventory

Section 8. Managing People: A Company's Most Valuable Resource

19. Staffing and Leading a Growing Company

Section 9. Legal Aspects of Entrepreneurship

20. Management Succession and Risk Management
21. Ethics, Social Responsibility, and the Entrepreneur
22. The Legal Environment: Business Law and Government Regulation

Appendix: Sample Business Plan
Index