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Effective Small Business Management

Effective Small Business Management - 5th edition

Effective Small Business Management - 5th edition

ISBN13: 9780133977042

ISBN10: 0133977048

Effective Small Business Management by Norman M. Scarborough - ISBN 9780133977042
Edition: 5TH 96
Copyright: 1996
Publisher: Prentice Hall, Inc.
Published: 1996
International: No
Effective Small Business Management by Norman M. Scarborough - ISBN 9780133977042

ISBN13: 9780133977042

ISBN10: 0133977048

Edition: 5TH 96

Other Editions of Effective Small Business Management

Summary

I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. Entrepreneurs: The Driving Force Behind Small Business. 2. Ethics, Social Responsibility, and the Entrepreneur. II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur. 4. Choosing a Form of Ownership. 5. Franchising and the Entrepreneur. 6. Buying an Existing Business. III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS. 7. Creating the Marketing Plan. 8. Creating the Financial Plan. 9. Managing Cash Flow. 10. Creating the Total Business Plan. IV. MARKETING FOR THE SMALL BUSINESS: BUILDING A COMPETITIVE EDGE. 11. Pricing for Profit. 12. Creative Use of Advertising and Promotion. 13. International Opportunities for Small Business. V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS. 14. Sources of Equity Financing. 15. Sources of Debt Financing. VI. LOCATION AND LAYOUT: KEY CRITERIA. 16. The Location Question. 17. Layout and Physical Facilities. VII. MANAGING INVENTORY IN THE SMALL BUSINESS: A KEY TO QUALITY. 18. Purchasing, Quality Control, and Vendor Analysis. 19. Inventory Control and Just-In-Time Techniques. VIII. CONTROLLING THE BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY. 20. Controlling Crime. 21. Using Computers to Gain a Competitive Edge. 22. Management Succession and Risk Management in the Family Business. IX. MANAGING PEOPLE: THE MOST VALUABLE RESOURCE. 23. Human Resources Management. 24. Leading and Managing the Growing Business. X. LEGAL ASPECTS OF SMALL BUSINESS: LAW AND GOVERNMENT. 25. The Legal Environment: Business Law and Government Regulation. APPENDICES. A. The Emerald Earth Trading Company. B. The Small Business Management Audit. C. Texas and the Small Business. Index.

Other Editions of Effective Small Business Management

Effective Small Business Management - Text Only by Norman M. Scarborough - ISBN 9780130807083