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Effective Small Business Management

Effective Small Business Management - 9th edition

ISBN13: 978-0136152705

ISBN13: 978-0136152705
ISBN10: 0136152708
Cover type: Hardback
Edition/Copyright: 9TH 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

List price: $182.00

Effective Small Business Management - 9TH 09 edition

ISBN13: 978-0136152705

Norman M. Scarborough

ISBN13: 978-0136152705
ISBN10: 0136152708
Cover type: Hardback
Edition/Copyright: 9TH 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

This book provides you a pathway to launching a new, small business successfully. The edition provides information on theright wayto launch and mange a small business with the staying power to succeed and grow. This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a business.

Table of Contents

Section 1. The Challenges and Rewards of Entrepreneurship Chapter 1. Entrepreneurship: A Powerful Economic Force Section 2. Building a Business Plan: Beginning Considerations Chapter 2. Strategic Management: Gaining a Competitive Edge Chapter 3. Choosing a Form of Ownership Chapter 4. Franchising and the Entrepreneur Chapter 5. Buying an Existing Business Chapter 6. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Section 3. Building a Business Plan: Financial Issues Chapter 7. Creating a Solid Financial Plan Chapter 8. Managing Cash Flow Section 4. Building a Business Plan: Marketing Your Company Chapter 9. Creating a Marketing Plan Chapter 10. Creative Use of Advertising and Promotion Chapter 11. Pricing and Credit Strategies Chapter 12. Global Marketing Strategies for Entrepreneurs Chapter 13. E-Commerce and Entrepreneurship Section 5. Putting the Business Plan to Work: Finding Financing Chapter 14. Sources of Equity Financing Chapter 15. Source of Debt Financing Section 6. Location and Layout Chapter 16. Location, Layout, and Physical Facilities Section 7. Managing a Small Business: Techniques for Enhancing Profitability Chapter 17. Purchasing, Quality Management, and Vendor Analysis Chapter 18. Managing Inventory Section 8. Managing People: A Company's Most Valuable Resource Chapter 19. Staffing and Leading a Growing Company