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Effective Small Business Management : A Entrepreneurial Approach

Effective Small Business Management : A Entrepreneurial Approach - 7th edition

Effective Small Business Management : A Entrepreneurial Approach - 7th edition

ISBN13: 9780130081162

ISBN10: 0130081167

Effective Small Business Management : A Entrepreneurial Approach by Norman Scarborough and Thomas Zimmerer - ISBN 9780130081162
Edition: 7TH 03
Copyright: 2003
Publisher: Prentice Hall, Inc.
Published: 2003
International: No
Effective Small Business Management : A Entrepreneurial Approach by Norman Scarborough and Thomas Zimmerer - ISBN 9780130081162

ISBN13: 9780130081162

ISBN10: 0130081167

Edition: 7TH 03

Table of Contents

Table of Contents

I. THE CHALLENGES AND REWARDS OF ENTREPRENEURSHIP.

1. Entrepreneurs: A Powerful Economic Force.

II. BUILDING A BUSINESS PLAN: BEGINNING CONSIDERATIONS.

2. Strategic Management: Gaining a Competitive Edge.
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.

III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.

6. Crafting a Winning Plan.
7. Creating a Guerrilla Marketing Plan.
8. Creating a Solid Financial Plan.
9. Managing Cash Flow.

IV. SMALL BUSINESS MARKETING STRATEGIES.

10. Pricing and Credit Strategies.
11. Creative Use of Advertising and Promotion.
12. Global Marketing Strategies for Entrepreneurs.
13. E-Commerce and Entrepreneurship.

V. PUTTING THE BUSINESS PLAN TO WORK: FINDING FINANCING.

14. Sources of Equity Financing.
15. Sources of Debt Financing.

VI. LOCATION AND LAYOUT.

16. Location, Layout, and Physical Facilities.

VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.

17. Purchasing, Quality Management and Vendor Analysis.
18. Managing Inventory.

VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.

19. Staffing and Leading a Growing Company.

IX. LEGAL ASPECTS OF ENTREPRENEURSHIP.

20. Management Succession and Risk Management.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.
Appendix: Sample Business Plan.
Index.

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