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Effective Small Business Management : A Entrepreneurial Approach

Effective Small Business Management : A Entrepreneurial Approach - 7th edition

ISBN13: 978-0130081162

Cover of Effective Small Business Management : A Entrepreneurial Approach 7TH 03 (ISBN 978-0130081162)
ISBN13: 978-0130081162
ISBN10: 0130081167
Cover type:
Edition/Copyright: 7TH 03
Publisher: Prentice Hall, Inc.
Published: 2003
International: No

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Effective Small Business Management : A Entrepreneurial Approach - 7TH 03 edition

ISBN13: 978-0130081162

Norman Scarborough and Thomas Zimmerer

ISBN13: 978-0130081162
ISBN10: 0130081167
Cover type:
Edition/Copyright: 7TH 03
Publisher: Prentice Hall, Inc.

Published: 2003
International: No

Table of Contents

I. THE CHALLENGES AND REWARDS OF ENTREPRENEURSHIP.

1. Entrepreneurs: A Powerful Economic Force.

II. BUILDING A BUSINESS PLAN: BEGINNING CONSIDERATIONS.

2. Strategic Management: Gaining a Competitive Edge.
3. Choosing a Form of Ownership.
4. Franchising and the Entrepreneur.
5. Buying an Existing Business.

III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.

6. Crafting a Winning Plan.
7. Creating a Guerrilla Marketing Plan.
8. Creating a Solid Financial Plan.
9. Managing Cash Flow.

IV. SMALL BUSINESS MARKETING STRATEGIES.

10. Pricing and Credit Strategies.
11. Creative Use of Advertising and Promotion.
12. Global Marketing Strategies for Entrepreneurs.
13. E-Commerce and Entrepreneurship.

V. PUTTING THE BUSINESS PLAN TO WORK: FINDING FINANCING.

14. Sources of Equity Financing.
15. Sources of Debt Financing.

VI. LOCATION AND LAYOUT.

16. Location, Layout, and Physical Facilities.

VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.

17. Purchasing, Quality Management and Vendor Analysis.
18. Managing Inventory.

VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.

19. Staffing and Leading a Growing Company.

IX. LEGAL ASPECTS OF ENTREPRENEURSHIP.

20. Management Succession and Risk Management.
21. Ethics, Social Responsibility, and the Entrepreneur.
22. The Legal Environment: Business Law and Government Regulation.
Appendix: Sample Business Plan.
Index.

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Cover of Effective Small Business Management - Text Only 8th edition

Effective Small Business Management - Text Only - 8th edition

ISBN13: 978-0131469846
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