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Electronic Commerce 2008 - 08 edition

Electronic Commerce 2008 (ISBN10: 0132243318; ISBN13: 9780132243315)
ISBN13: 978-0132243315
ISBN10: 0132243318

This edition has also been released as:
ISBN13: 978-0136154044
ISBN10: 0136154042

Summary: This text describes the essentials of electronic commercendash;how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. B ...show moreeginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce. ...show less

Edition/Copyright: 08
Cover: Hardback
Publisher: Prentice Hall, Inc.
Published: 10/18/2007
International: No

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