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Electronic Marketing - 97 edition

Electronic Marketing (ISBN10: 0471155535; ISBN13: 9780471155539)
ISBN13: 978-0471155539
ISBN10: 0471155535

Summary: The Internet is just a weapon in the electronic marketing arsenal; others include e-mail, commercial online services, fax-back systems, multimedia, and CD-ROM demos. Offering comprehensive, hands-on technical information, this book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix. The emphasis is on integrating these techniques into an overall marketing plan. In-depth case studies chronicle both successful and
failed electronic marketing ventures.
...show more
Summary: The Internet is just a weapon in the electronic marketing arsenal; others include e-mail, commercial online services, fax-back systems, multimedia, and CD-ROM demos. Offering comprehensive, hands-on technical information, this book gathers the insights of a panel of professional marketers who explore this entire electronic marketing mix. The emphasis is on integrating these techniques into an overall marketing plan. In-depth case studies chronicle both successful and failed electronic marketing ventures. ...show less

Edition/Copyright: 97
Cover:
Publisher: John Wiley & Sons, Inc.
Year Published: 1997
International: No

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