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Electronic Media Programming

Electronic Media Programming - 93 edition

Electronic Media Programming - 93 edition

ISBN13: 9780070102989

ISBN10: 0070102988

Electronic Media Programming by Raymond L. Carroll and Donald M. Davis - ISBN 9780070102989
Edition: 93
Copyright: 1993
Publisher: McGraw-Hill Publishing Company
Published: 1993
International: No
Electronic Media Programming by Raymond L. Carroll and Donald M. Davis - ISBN 9780070102989

ISBN13: 9780070102989

ISBN10: 0070102988

Summary

This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.

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