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Electronic Media Programming - 93 edition

by Raymond L. Carroll and Donald M. Davis

Electronic Media Programming (ISBN10: 0070102988; ISBN13: 9780070102989)
ISBN13: 978-0070102989
ISBN10: 0070102988

Summary: This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.

Edition/Copyright: 93
Cover: Hardcover
Publisher: McGraw-Hill Publishing Company
Year Published: 1993
International: No



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