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Electronic Media Programming

Electronic Media Programming - 93 edition

ISBN13: 978-0070102989

Cover of Electronic Media Programming 93 (ISBN 978-0070102989)
ISBN13: 978-0070102989
ISBN10: 0070102988
Cover type:
Edition/Copyright: 93
Publisher: McGraw-Hill Publishing Company
Published: 1993
International: No

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Electronic Media Programming - 93 edition

ISBN13: 978-0070102989

Raymond L. Carroll and Donald M. Davis

ISBN13: 978-0070102989
ISBN10: 0070102988
Cover type:
Edition/Copyright: 93
Publisher: McGraw-Hill Publishing Company

Published: 1993
International: No
Summary

This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.

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