EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Elements of Copywriting

Elements of Copywriting - 97 edition

ISBN13: 978-0028626307

Cover of Elements of Copywriting 97 (ISBN 978-0028626307)
ISBN13: 978-0028626307
ISBN10: 0028626303
Cover type: Paperback
Edition/Copyright: 97
Publisher: Macmillan Publishing Co.
Published: 1997
International: No

List price: $10.95

new
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: New
Sold Out
rental
$9.99
Save $0.96 (9%)


Ships from $5.99
  • Free Return Shipping
  • Due back 12/18/2015
  • CDs or access codes
    may not be included
More Shipping Options

Elements of Copywriting - 97 edition

ISBN13: 978-0028626307

Gary Blake and Robert W. Bly

ISBN13: 978-0028626307
ISBN10: 0028626303
Cover type: Paperback
Edition/Copyright: 97
Publisher: Macmillan Publishing Co.

Published: 1997
International: No
Summary

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Table of Contents

Acknowledgments.
Introduction.

I.COPYWRITING PRINCIPLES.

1.The Fundamentals of Persuasive Writing.
2.Headlines.
3.Body Copy.
4.Power Copywriting Techniques.

II.COPYWRITING TASKS.

5.Print Advertising.
6.Direct Mail.
7.Brochures.
8.Catalogs.
9.Press Releases and Press Kits.
10.Audiovisual Promotions.
11.The World Wide Web.
12.Other Formats.

Index.

List price: $10.95
  • Rental
  • $9.99
  • Marketplace
  • From
More Shipping Options