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Elements of Copywriting - 97 edition

Elements of Copywriting (ISBN10: 0028626303; ISBN13: 9780028626307)
ISBN13: 978-0028626307
ISBN10: 0028626303

Summary: In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Edition/Copyright: 97
Cover: Paperback
Publisher: Macmillan Publishing Co.
Published: 09/28/1998
International: No

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