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Elusive Fan : Reinventing Sports in a Crowded Marketplace - 06 edition

by Irving Rein, Philip Kotler and Ben Ryan Shields

Elusive Fan : Reinventing Sports in a Crowded Marketplace (ISBN10: 0071454098; ISBN13: 9780071454094)
ISBN13: 978-0071454094
ISBN10: 0071454098

Edition/Copyright: 06
Cover: Hardback
Publisher: McGraw-Hill Publishing Company
Year Published: 2006
International: No

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