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Enterpreneurship : Successfully Launching New Ventures

Enterpreneurship : Successfully Launching New Ventures - 06 edition

ISBN13: 978-0131695696

Cover of Enterpreneurship : Successfully Launching New Ventures 06 (ISBN 978-0131695696)
ISBN13: 978-0131695696
ISBN10: 013169569X
Cover type: Hardback
Edition/Copyright: 06
Publisher: Prentice Hall, Inc.
Published: 2006
International: No

List price: $162.75

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Enterpreneurship : Successfully Launching New Ventures - 06 edition

ISBN13: 978-0131695696

Bruce R. Barringer and R. Duane Ireland

ISBN13: 978-0131695696
ISBN10: 013169569X
Cover type: Hardback
Edition/Copyright: 06
Publisher: Prentice Hall, Inc.

Published: 2006
International: No
Summary

Undergraduate course in Entrepreneurship and New Venture creation.

This new text takes students on the journey of becoming entrepreneurs- from the decision to become an entrepreneur through franchising. This text places a unique and special emphasis on developing a successful business idea early in the process. By highlighting both successful and failed ventures and asking students to step into the shoes of venture capitalists, this renowned author team helps students understand what it takes to launch a new venture. This text encourages your students to think like successful entrepreneurs. Passion Plus -- Where a great idea meets a great process.

Table of Contents

I . DECISION TO BECOME AN ENTREPRENEUR

1. Introduction to Entrepreneurship

II. DEVELOPING SUCCESSFUL BUSINESS IDEAS

2. Recognizing Opportunities and Generating Ideas

3. Feasibility Analysis

4. Industry and Competitor Analysis

5. Developing an Effective Business Model

III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

6. Building a New Venture Team

7. Assessing a New Venture's Financial Strength and Viability

8. Preparing the Proper Ethical and Legal Foundation

9. Writing a Business Plan

10. Getting Financing or Funding

IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

11. Unique Marketing Issues

12. The Importance of Intellectual Property

13. Preparing for and Evaluating the Challenges of Growth

14. Strategies for Firm Growth

15. Franchising

Glossary

Name Index

Subject Index

Company Index

Photo Credits

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