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Entrepreneurial Adventure : A History of Business in the United States

Entrepreneurial Adventure : A History of Business in the United States - 00 edition

ISBN13: 978-0155084551

Cover of Entrepreneurial Adventure : A History of Business in the United States 00 (ISBN 978-0155084551)
ISBN13: 978-0155084551
ISBN10: 0155084550
Cover type:
Edition/Copyright: 00
Publisher: Harcourt Brace or Harcourt Press
Published: 2000
International: No

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Entrepreneurial Adventure : A History of Business in the United States - 00 edition

ISBN13: 978-0155084551

Larry Schweikart

ISBN13: 978-0155084551
ISBN10: 0155084550
Cover type:
Edition/Copyright: 00
Publisher: Harcourt Brace or Harcourt Press

Published: 2000
International: No

The Entrepreneurial Experience is a unique text in its positive portrayal of the American entrepreneurial spirit and in its pro-market, pro-entrepreneur perspective. Professor Schweikart emphasizes that individuals, not groups, are most responsible for the creation of wealth in America and that individual entrepreneurs, if left to their own devices, through the market will have a much better chance of solving problems than if controlled or regulated by the government. While the book covers the full extent of the history of the United States, it is substantially modern-oriented with approximately forty percent of the text concerned with the twentieth century. This text is appropriate for courses in American Business History and American Economic History found in history, economics, and business departments.

Key Features

  • This text is pro-free-market and this approach is seen in its interpretations of such issues as the Great Depression, the "Great Society," and the boom years of the 1980s.
  • The Entrepreneurial Experience contains the most recent scholarship on the major issues in business and economic history with appropriately 40% of all citations post-1985.
  • The author examines as an "industry" the military contractors in the United States, especially in the context of World War II and the Cold War.
  • In addition to the Henry Fords and Andrew Carnegies, other successful entrepreneurs like Mary Kay Ash, Susan Powter, Lydia Pinckham, Thomas Welch, and Jack Daniels to name just a few that are not always mentioned in texts, are included in The Entrepreneurial Experience.
  • Many current topics are examined like the "car culture" and its affect on "fast food" (McDonalds), motels (Holiday Inns), and entertainment (Disneyland and Motown), as well as, the rise of Las Vegas as an entertainment center and the exploding industries of video games and cell phones.
  • Three special running features enhance the narrative by providing interesting sidelights. (1) "Challenge Your Perceptions," which offers new evidence or perspectives on historical episodes; (2) "Economics of Business," which discusses basic economic theory, economic history, and the use of statistics; and (3) "Tales From the Crypt" which provide case studies of business people who became successful after enduring previous hardship.

Author Bio

Schweikart, Larry : University of Dayton

Table of Contents


CHAPTER ONE: Entrepreneurs--The Essence of Enterprise

Adam Smith, Economics, and Entrepreneurship
The Spiritual Side of Capitalism
Varieties of Business Organization
Is There an Entrepreneurial Character?
Is There an Entrepreneurial "Life Pattern"?
The Foundations of American Capitalism
The Economics of Business: Comparative Advantage

CHAPTER TWO: European Settlement and Business Enterprise in the New World

Economic Life in Transition
Exploration and Entrepreneurs
England and the Foundations for Business Success in the New World: A Hypothesis
Mercantilism: The Merger of Business and Government
English Business in Colonial America
Colonization and Business in the North
Colonial Merchants: Thomas Hancock and Paul Revere
The Ladder of Wealth
Business and Government: Early Relationships
Business as a Revolutionary Force
What Were the Costs and Benefits of the Revolution?
Robert Morris, Financier of the Revolution
The Foundation of Business: The Constitution
The Economics of Business: What Was the Burden of the Navigation Acts on the Colonists?

CHAPTER THREE: Entrepreneurs in the New Nation, 1787-1840

Government and Business in the Early Republic
Hamilton and the Foundations of Business Enterprise
Jefferson's Land Policies
John Jacob Astor: Furrier, Shipowner, Speculator
New Commercial Ventures in the Early Republic
Manufacturing Businesses: The Original "Managerial Revolution"
Early Iron Manufacturing
The Publishing Industry
Samuel Slater and the Lowell Mills
Merchants, Finance, and Commercial Banking
Stephen Girard and the Second BUS
The New York Stock Exchange and the Securities Market
Finance for Other Businesses: The Role of Money and Notes
Trade Revisited: The Source of American Business Growth
Entering a New Era
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Frederick Tutor: The Iceman Cometh

CHAPTER FOUR: The Entrepreneurial Explosion, 1820-1850

Gallatin's Plan
Roads, Turnpikes, and Entrepreneurs
Property and Law
Competition for Roads: Canals
Steam Power Comes to Ships: Fulton and Vanderbilt
Birth of the Rail Age
Matthias Baldwin Builds Locomotives
Railroads and American Life
Railroads and the Corporate Form
Nicholas Biddle, Andrew Jackson, and the "War" on the BUS
Banks and Railroads, Reprise
Communication Networks, National Markets
Wells Fargo Delivers the Mail
Telegraphs and the Dawn of Modern Communications
Interlude: The Pony Express
Small Business, Entrepreneurs, and the Antebellum Experience
Business on the Eve of Transformation
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Daniel Drew: The First Wall Street "Speculator"

CHAPTER FIVE: The Rise of Managers, 1850-1880

Railroads and the Rise of Managerial Hierarchies
Thomson, McCallum, and Fink
A Chapter of Erie: Drew, Fisk, Gould, and Vanderbilt
"The Harlem Corner"
The Erie War
Government and Railroads: The Preliminary Phase
James J. Hill's Great Northern
Alfred Chandler's "Visible Hand"
The "Other" America: Entrepreneurs
Sectional Differences: "Free Labor," Business, and Economic Growth
Business, "Free Soil," and "Free Labor"
Slavery and the "Factory in the Fields"
The Economics of Business: How Important Were the Railroads?
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Henry J. Heinz:
Fifty (Seven) Ways to Love Your Burger

CHAPTER SIX: Entrepreneurs in an Age of Upheaval, 1850-1880

The Civil War as a Business Stimulant?
Civil War Legislation and Business Growth
Jay Cooke's Bond Sales
Business and the State in the Union and Confederacy: "Yankee Leviathan"
Emancipation and Enterprise
Old South, New South
The Managerial Revolution Accelerates
Continuous Process Technology: James B. Duke
Semi-Perishable Packaged Products and Gustavus Swift
Machinery Makers: Isaac Singer's Sewing Machines
Heavy Specialized Equipment and George Westinghouse
Frederick Weyerhaeuser, Environmentalist and Lumberman
Innovations in Food Processing and Sales
Andrew Carnegie and American Steel
Big Business, Banking, and J. P. Morgan
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Charles W. Post: The #1 Bran Fan
Challenge Your Perceptions! Were Bank Robberies Common in the "Wild West"?

CHAPTER SEVEN: Business Under Attack: Populists, Progressives, and the Image of Business, 1870-1920

The Myth of Horatio Alger's "Rags to Riches" Stories
Lifestyles of the Rich and Famous, 1 800s Style
Business's Image
The Wizard of Oz as a Parable of Populism
Corporations Under Assault
The Psychic Insecurity of Labor
Social Critics of Capitalism
Immigrant Entrepreneurs
Bootleggers and Teetotalers: Family Businesses in the Corporate Age
Mass Production and the Quest for Efficiency
Taylorism and Scientific Management
Samuel Gompers Unionizes America
Regulating Industry: From "Sunshine" to Sherman
John D. Rockefeller Saves the Whales
Rise of the Trust
The Merger Wave
Challenge Your Perceptions! Are Monopolies Bad?
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Phineas Taylor ("P. T.") Barnum: Living Life as a Circus

CHAPTER EIGHT: The Emergence of a Consumer Market: Business from 1900-1920

Henry Leland and the Dawn of the Auto Age
New Business Strategies for a New Age
Progressive Fervor and "The Real Thing"
Progressives at High Tide: Income Taxes and the Federal Reserve
The Income Tax
The Federal Reserve System
Ending New York's "Money Power"
"Over There" Shapes "Over Here"
War and Business: A Recapitulation
Is There an Entrepreneur in the House?
King Gillette's Close Shave
Retail Rules ! Stewart, Burpee, Sears, and Ward
Rise of the Supermarkets
Hucksterism Becomes Respectable
Henry Ford and the "People's Car"
Durant, Sloan, and General Motors

CHAPTER NINE: Deliverance and Despair, 1920-1939

Bell Telephone and the Communications Explosion
I Love My Radio
Motion Pictures, Max Factor, and Madison Avenue
Running with the Bulls
Charles Merrill: Selling Stock in America
"Feast of Belshazzar" or the "Full Dinner Pail"? The 1920s Assessed
Small Business and Entrepreneurs in the Roaring '20s
Andrew Mellon Slashes the National Debt (and helps the taxpayer!)
The Farm Fiasco
Banks in Crisis
The Crash and the Great Depression
The Banking Panic Spreads
"Do Not Pass GO": Charles Darrow Invents Monopoly
The New Deal
The New Deal: A Fifty Year View
The Economics of Business: Did Business Failures Cause the Great Depression?

CHAPTER TEN: From Villains to Victors: Business in War and Post-War America, 1940-1960

War, Total War, and the Lessons of World War I
Wings ! The Airplane Age of Juan Trippe and Howard Hughes
Military Contracts and Contractors
Henry Kaiser and Andrew Jackson Higgins Build Ships
American Wartime Production in Retrospect
Government and Management of Business
American Business Dominates the World
International Trade, Multinational Corporations
Business, Building, and Babies
Unprecedented Travel Opportunities Spawn New Business
Kemmon Wilson and Holiday Inns
Ray Kroc and McDonald's
Motown and Disneyland, Entertainment Meccas
Birth of the "Electronic Babysitter"
American Business at High Tide
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Emmett J. Culligan:"Hey Culligan Man"

CHAPTER ELEVEN: Business's Winter of Discontent, 1960-1979

Autos and the Apex of Managerial Capitalism
Consumers, Environmentalists, and Activists
Japan, Inc.
The Steel Industry Follows Detroit's Lead
Bretton Woods, International Finance, and Inflation
The "Military-Industrial Complex"
Electric Boat Company and the Trident Submarine Defense Defies the "Whiz Kid" Robert McNamara
Deficits, Oil, and Inflation
Computers and the Birth of the Microcosm
Airlines: From Despair to Deregulation
Deregulation of the S & L Industry
Signs of Spring
Challenge Your Perceptions! Are Statistics Reliable?

CHAPTER TWELVE: Business in Renaissance, 1980-1995

Steel Reborn
New Steel, Nucor
OPEC, Oil, and Honor
Lee Iacocca and the American Auto Comeback
GM, "Roger and Me"
Business and the Environment
Regulations and Business
The Devastation of the Defense Industry
A Clash of Cultures: Media vs. Business Elites
Small Businesses, Growing Businesses
Computers, Fiber-Optics, Junk Bonds
Cable Television and Cellular Phones
American Computers Dominate the Market
Revolution in the Air
Americans and their Entertainments
The Service Economy, or the "Serviceable" Economy
The Usual Suspects
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: "Beauty Queen:
Mary Kay Ash and the Pink Cadillac"

CHAPTER THIRTEEN: Neural Networks and New Markets: The 1990s and the 21st Century

Reprise: Who Are Entrepreneurs?
Unorthodox and Unusual: Paths to Entrepreneurial Achievement
Minority Entrepreneurship
Bank Mergers and Capital Growth
The Competitive Advantage of Nations
Lessons from Silicon Valley
When Capital Gains, Stocks Boom, and People Gain
Japanese-Style Management and Managerial Efficiency
The Deficit Debate, Again
Business and the Global Economy of the l990s
The New Competition in Quality Service
Tales from the Crypt: Entrepreneurs Who Came Back from the Dead: Tested, Literally, by Fire: Aaron Feuerstein and the Destruction of Maiden Mills

CHAPTER FOURTEEN: The Enterprising Spirit--Reprise

The State of the U.S. Economy, 1998
A Nation of Spenders or Givers?
Misplaced Anxiety?
The End of the Visible Hand?
Welcome Back My Friends

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