Summary: The Entrepreneurial Experience is a unique text in its positive portrayal of the American entrepreneurial spirit and in its pro-market, pro-entrepreneur perspective. Professor Schweikart emphasizes that individuals, not groups, are most responsible for the creation of wealth in America and that individual entrepreneurs, if left to their own devices, through the market will have a much better chance of solving problems than if controlled or regulated by the government ...show more. While the book covers the full extent of the history of the United States, it is substantially modern-oriented with approximately forty percent of the text concerned with the twentieth century. This text is appropriate for courses in American Business History and American Economic History found in history, economics, and business departments.Edition/Copyright: 00
- This text is pro-free-market and this approach is seen in its interpretations of such issues as the Great Depression, the "Great Society," and the boom years of the 1980s.
- The Entrepreneurial Experience contains the most recent scholarship on the major issues in business and economic history with appropriately 40% of all citations post-1985.
- The author examines as an "industry" the military contractors in the United States, especially in the context of World War II and the Cold War.
- In addition to the Henry Fords and Andrew Carnegies, other successful entrepreneurs like Mary Kay Ash, Susan Powter, Lydia Pinckham, Thomas Welch, and Jack Daniels to name just a few that are not always mentioned in texts, are included in The Entrepreneurial Experience.
- Many current topics are examined like the "car culture" and its affect on "fast food" (McDonalds), motels (Holiday Inns), and entertainment (Disneyland and Motown), as well as, the rise of Las Vegas as an entertainment center and the exploding industries of video games and cell phones.
- Three special running features enhance the narrative by providing interesting sidelights. (1) "Challenge Your Perceptions," which offers new evidence or perspectives on historical episodes; (2) "Economics of Business," which discusses basic economic theory, economic history, and the use of statistics; and (3) "Tales From the Crypt" which provide case studies of business people who became successful after enduring previous hardship.
Publisher: Harcourt Brace or Harcourt Press