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Entrepreneurship and New Venture Formation

Entrepreneurship and New Venture Formation - 96 edition

ISBN13: 978-0024317407

Cover of Entrepreneurship and New Venture Formation 96 (ISBN 978-0024317407)
ISBN13: 978-0024317407
ISBN10: 0024317403
Cover type:
Edition/Copyright: 96
Publisher: Prentice Hall, Inc.
Published: 1996
International: No

List price: $170.00

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Entrepreneurship and New Venture Formation - 96 edition

ISBN13: 978-0024317407

Thomas W. Zimmerer and Norman M. Scarborough

ISBN13: 978-0024317407
ISBN10: 0024317403
Cover type:
Edition/Copyright: 96
Publisher: Prentice Hall, Inc.

Published: 1996
International: No

Author Bio

Zimmerer, Thomas W. : East Tennessee State University

Scarborough, Norman M . : Presbyterian College

Table of Contents

1. Entrepreneurs: Their Characteristics and Motivation to Form New Ventures.

2. Ethics, Social Responsibility, and the Entrepreneur.

3. The Entrepreneurial Mind.

4. Ideas to Reality.

5. Market Assessment and Marketing Strategy.

6. The Marketing Plan.

7. Strategic Planning.

8. The Legal Aspects of Entrepreneurship.

9. Buying an Existing Business.

10. Creating a Solid Financial Plan.

11. Managing Cash Flow.

12. Crafting the Total Business Plan.

13. Sources of Equity Capital and Methods of New Venture Financing.

14. Sources of Debt Financing.

15. Structuring the Deal.

16. Building the Entrepreneurial Organization: People & Strategies.

17. International Opportunities for Entrepreneurs.

18. Exit Strategies: Sale or Succession?


Cases.
Index.

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