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Essential Principles for Fundraising Success

Essential Principles for Fundraising Success - 05 edition

ISBN13: 978-0787975845

Cover of Essential Principles for Fundraising Success 05 (ISBN 978-0787975845)
ISBN13: 978-0787975845
ISBN10: 0787975842
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Edition/Copyright: 05
Publisher: Jossey-Bass, Inc.
Published: 2005
International: No

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Essential Principles for Fundraising Success - 05 edition

ISBN13: 978-0787975845

G. Douglass Alexander

ISBN13: 978-0787975845
ISBN10: 0787975842
Cover type:
Edition/Copyright: 05
Publisher: Jossey-Bass, Inc.

Published: 2005
International: No
Summary

Essential Principles for Fundraising Success is a single-source, easy-access guide that offers answers to the most commonly asked questions posed by professional fundraisers and volunteers. Organized in a clear, easy-to-use question and answer format, Essential Principles for Fundraising Success takes on the challenges that arise daily in the ongoing, high-pressured business of raising money. In this book, G. Douglass Alexander and Kristina Carlson (the founders of the successful Internet-based, fundraising consulting firm FundraisingINFO) offer insight from their combined forty-six years of experience working with thousands of nonprofit organizations. Based on the enduring principles of fundraising, this important resource shows how to master the three mainstays of fundraisingdeveloping a case statement, creating a campaign strategy, and securing big gifts. Essential Principles for Fundraising Success also offers creative, out-of-the-box solutions for convincing reluctant board members and other stakeholders to follow proven, effective fundraising strategies.

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