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Summary: A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of c ...show morereating, launching, and managing a successful small business. ...show less
Edition/Copyright: 3RD 02
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