EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals.
EVERYDAY FREE SHIPPING on $25 & up - Excludes marketplace items & rentals
Search
Essential of Entrepreneurship and Small Business Management / Text Only

Essential of Entrepreneurship and Small Business Management / Text Only - 3rd edition

ISBN13: 978-0130172808

Cover of Essential of Entrepreneurship and Small Business Management / Text Only 3RD 02 (ISBN 978-0130172808)
ISBN13: 978-0130172808
ISBN10: 0130172804
Cover type:
Edition/Copyright: 3RD 02
Publisher: Prentice Hall, Inc.
Published: 2002
International: No

List price: $86.67

USED
Sold Out
FREE Shipping on $25+
  • Check back soon!
  • 30-Day Returns
  • Condition: Very Good
Sold Out

Other Editions for Essential of Entrepreneurship and Small Business Management / Text Only

More Shipping Options

Essential of Entrepreneurship and Small Business Management / Text Only - 3RD 02 edition

ISBN13: 978-0130172808

Thomas P. Zimmerer and Norman M. Scarborough

ISBN13: 978-0130172808
ISBN10: 0130172804
Cover type:
Edition/Copyright: 3RD 02
Publisher: Prentice Hall, Inc.

Published: 2002
International: No
Summary

A streamlined version of the authors' best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.

Author Bio

Zimmerer, Thomas P. : Drury University


Scarborough, Norman M. : Presbyterian College

Table of Contents

I. THE CHALLENGES OF ENTREPRENEURSHIP.

1. The Foundations of Entrepreneurship.
2. Inside the Entrepreneurial Mind: From Ideas to Reality.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

3. Strategic Management and the Entrepreneur.
4. Forms of Ownership and Franchising.
5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

6. Building a Marketing Plan.
7. Advertising and Pricing for Profit.
8. Managing Cash Flow.
9. Creating a Successful Financial Plan.
10. Crafting a Winning Business Plan.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

11. Sources of Financing: Equity and Debt.
12. Choosing a Location and Layout.
13. The Global Aspects of Entrepreneurship.
14. Building and Leading a Successful Team.
15. E-Commerce and the Entrepreneur.

List price: $86.67
  • Marketplace
  • From

Other Editions for Essential of Entrepreneurship and Small Business Management / Text Only

Cover of Essentials of Entrepreneurship and Small Business Management - Text Only 4th edition

Essentials of Entrepreneurship and Small Business Management - Text Only - 4th edition

ISBN13: 978-0131491786
More Shipping Options