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Essentials of Business Communication- With Access

Essentials of Business Communication- With Access - 8th edition

Essentials of Business Communication- With Access - 8th edition

ISBN13: 9780324588002

ISBN10: 0324588003

Essentials of Business Communication- With Access by Mary Ellen Guffey - ISBN 9780324588002
Cover type: Paperback
Edition: 8TH 10
Copyright: 2010
Publisher: South-Western Publishing Co.
Published: 2010
International: No
Essentials of Business Communication- With Access by Mary Ellen Guffey - ISBN 9780324588002

ISBN13: 9780324588002

ISBN10: 0324588003

Cover type: Paperback
Edition: 8TH 10

List price: $265.00

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Summary

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Table of Contents

Table of Contents

UNIT 1: COMMUNICATION FOUNDATIONS.
1 Career Success Begins With Communication Skills.

UNIT 2: THE WRITING PROCESS.
2 Planning Business Messages.
3 Composing Business Messages.
4 Revising Business Messages.

UNIT 3: COMMUNICATING AT WORK.
5 Electronic Messages and Memorandums.
6 Positive Messages.
7 Negative Messages.
8 Persuasive Messages.

UNIT 4: REPORTING WORKPLACE DATA.
9 Informal Reports.
10 Formal Reports.

UNIT 5: DEVELOPING TEAM, PROFESSIONAL, AND ETHICS.
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12 Business Presentations.

UNIT 6: EMPLOYMENT COMMUNICATION.
13 The Job Search, Resumes, and Cover Letters.
14 Interviewing and Following Up.

Appendix A Reference Guide to Document Formats.

Appendix B Correction Symbols and Proofreading Marks.

Appendix C Documentation Formats. Grammar/Mechanics Handbook.