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Essentials of Business Communication- With Access

Essentials of Business Communication- With Access - 8th edition

ISBN13: 978-0324588002

Cover of Essentials of Business Communication- With Access 8TH 10 (ISBN 978-0324588002)
ISBN13: 978-0324588002
ISBN10: 0324588003
Cover type: Paperback
Edition/Copyright: 8TH 10
Publisher: South-Western Publishing Co.
Published: 2010
International: No

List price: $254.00

Essentials of Business Communication- With Access - 8TH 10 edition

ISBN13: 978-0324588002

Mary Ellen Guffey

ISBN13: 978-0324588002
ISBN10: 0324588003
Cover type: Paperback
Edition/Copyright: 8TH 10
Publisher: South-Western Publishing Co.

Published: 2010
International: No
Summary

Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Eighth Edition of this award-winning favorite features increased coverage of professionalism, employment communication, and communication technology in the workplace.

Table of Contents

UNIT 1: COMMUNICATION FOUNDATIONS.
1 Career Success Begins With Communication Skills.

UNIT 2: THE WRITING PROCESS.
2 Planning Business Messages.
3 Composing Business Messages.
4 Revising Business Messages.

UNIT 3: COMMUNICATING AT WORK.
5 Electronic Messages and Memorandums.
6 Positive Messages.
7 Negative Messages.
8 Persuasive Messages.

UNIT 4: REPORTING WORKPLACE DATA.
9 Informal Reports.
10 Formal Reports.

UNIT 5: DEVELOPING TEAM, PROFESSIONAL, AND ETHICS.
11 Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12 Business Presentations.

UNIT 6: EMPLOYMENT COMMUNICATION.
13 The Job Search, Resumes, and Cover Letters.
14 Interviewing and Following Up.

Appendix A Reference Guide to Document Formats.

Appendix B Correction Symbols and Proofreading Marks.

Appendix C Documentation Formats. Grammar/Mechanics Handbook.