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Essentials of Contemporary Advertising - 2nd edition

by Arens, Schaefer and Weigold

Essentials of Contemporary Advertising (ISBN10: 0073380970; ISBN13: 9780073380971)
ISBN13: 978-0073380971
ISBN10: 0073380970

Summary: Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Edition/Copyright: 2ND 09
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 04/16/2008
International: No

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