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Essentials of Contemporary Advertising - 2nd edition

Essentials of Contemporary Advertising (ISBN10: 0077384164; ISBN13: 9780077384166)
ISBN13: 978-0077384166
ISBN10: 0077384164

Summary: Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

Edition/Copyright: 2ND 09
Cover:
Publisher: Direct Digital
Year Published: 2009
International: No



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