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Essentials of Economics

Essentials of Economics - 2nd edition

ISBN13: 978-0136086239

Cover of Essentials of Economics 2ND 09 (ISBN 978-0136086239)
ISBN13: 978-0136086239
ISBN10: 0136086233
Cover type:
Edition: 2ND 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

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Essentials of Economics - 2ND 09 edition

ISBN13: 978-0136086239

Glenn P. Hubbard

ISBN13: 978-0136086239
ISBN10: 0136086233
Cover type:
Edition: 2ND 09
Copyright: 2009
Publisher: Prentice Hall, Inc.
Published: 2009
International: No
Summary

Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is:''Why am I here, and will I ever use this''? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

Table of Contents

Part 1: Introduction
Chapter 1: Economics: Foundations and Models Appendix: Using Graphs and Formulas
Chapter 2: Trade-offs, Comparative Advantage, and the Market System

Part 2: Demand and Supply: Markets in Action
Chapter 3: Where Prices Come From: The Interaction of Demand and Supply
Chapter 4: Market Efficiency and Market Failure

Part 3: Microeconomics Foundations: Consumers and Firms
Chapter 5: Firms, the Stock Market, and Corporate Governance Note: we are not picking up the appendix, "Tools to Analyze Firmsr' Financial Information."
Chapter 6: Consumer Choice and Elasticity
Chapter 7: Technology, Production, and Costs

Part 4: Market Structure and Firm Strategy
Chapter 8: Firms in Perfectly Competitive Market
Chapter 9: Monopoly and Antitrust Policy
Chapter 10: Monopolistic Competition and Oligopoly

Part 5: Macroeconomic Foundations
Chapter 11: GDP: Measuring Total Production and Income
Chapter 12: Unemployment and Inflation

Part 6: Long-Run Growth and Short-Run Fluctuations
Chapter 13: Economic Growth, the Financial System, and Business Cycles
Chapter 14: Aggregate Demand and Aggregate Supply Analysis Appendix: Macroeconomic Schools of Thought

Part 7: Monetary and Fiscal Policy
Chapter 15: Money, Banks, and the Federal Reserve System
Chapter 16: Monetary Policy
Chapter 17: Fiscal Policy Appendix: A Closer Look at the Multiplier

Part 8: The International Economy
Chapter 18: Comparative Advantage, International Trade, and Exchange Rates

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Cover of Essentials of Economics 3rd edition

Essentials of Economics - 3rd edition

ISBN13: 978-0132826938
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