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Essentials of Entrepreneurship -Package

Essentials of Entrepreneurship -Package - 5th edition

ISBN13: 978-0132425681

Cover of Essentials of Entrepreneurship -Package 5TH 08 (ISBN 978-0132425681)
ISBN13: 978-0132425681
ISBN10: 0132425688
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Edition/Copyright: 5TH 08
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

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Essentials of Entrepreneurship -Package - 5TH 08 edition

ISBN13: 978-0132425681

Thomas Zimmerer

ISBN13: 978-0132425681
ISBN10: 0132425688
Cover type:
Edition/Copyright: 5TH 08
Publisher: Prentice Hall, Inc.

Published: 2008
International: No
Summary

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

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