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Essentials of Entrepreneurship -Package

Essentials of Entrepreneurship -Package - 5th edition

Essentials of Entrepreneurship -Package - 5th edition

ISBN13: 9780132425681

ISBN10: 0132425688

Essentials of Entrepreneurship -Package by Thomas Zimmerer - ISBN 9780132425681
Edition: 5TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
Essentials of Entrepreneurship -Package by Thomas Zimmerer - ISBN 9780132425681

ISBN13: 9780132425681

ISBN10: 0132425688

Edition: 5TH 08

Summary

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations. For any person interested in owning, operating, and managing a small business. Also a handy reference for entrepreneurs and managers of small businesses.

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