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Essentials of Entrepreneurship (International Edition) - 4th edition

Essentials of Entrepreneurship (International Edition) (ISBN10: 0131918567; ISBN13: 9780131918566)
ISBN13: 978-0131918566
ISBN10: 0131918567

Summary: For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Features and Benefits
  • Integration of Business Plan
    Pro and Interactive Business Disc simulation.
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality"--Explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities.
  • "You Be the Consultant" feature--Challenges students to apply what they've learned. Based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
...show more
Summary: For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The ideal tool for the next generation of entrepreneurs! A time-tested book that today's students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Features and Benefits
  • Integration of Business Plan Pro and Interactive Business Disc simulation.
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality"--Explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities.
  • "You Be the Consultant" feature--Challenges students to apply what they've learned. Based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
...show less

Edition/Copyright: 4TH 05
Cover:
Publisher: Prentice Hall, Inc.
Year Published: 2005
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