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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management - 2nd edition

ISBN13: 978-0137272983

Cover of Essentials of Entrepreneurship and Small Business Management 2ND 98 (ISBN 978-0137272983)
ISBN13: 978-0137272983
ISBN10: 0137272987
Cover type:
Edition/Copyright: 2ND 98
Publisher: Prentice Hall, Inc.
Published: 1998
International: No

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Essentials of Entrepreneurship and Small Business Management - 2ND 98 edition

ISBN13: 978-0137272983

Thomas Zimmerer

ISBN13: 978-0137272983
ISBN10: 0137272987
Cover type:
Edition/Copyright: 2ND 98
Publisher: Prentice Hall, Inc.

Published: 1998
International: No
Summary

A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter, self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business.
A comprehensive supplements package provides students with exceptional interactive, hands-on experience.

Offers a logical, "real-world" approach to launching and managing a small business and provides lots of real-world examples of small companies throughout.

Emphasizes building a solid business plan and contains a sample business plan.

Offers exceptionally strong coverage of key topics, e.g.:

Buying an existing business and valuation techniques.
Strategic management.
The newest form of ownership -- LLC (Limited Liability Company).
Cash flow management.
Financial planning -- including ratio and breakeven analysis.
Ethical, legal and regulatory environment.
Sources of funds -- equity and debt.
Purchasing, quality, and inventory control.

Contains a chapter on international business that emphasizes the importance of the global economy to small businesses, and features a step-by-step guide to successful exporting.

Covers contemporary issues -- e.g., cultural diversity, total quality management, just-in-time, empowerment.

Begins each chapter with a list of 5-8 learning objectives, repeats the objectives as heading markers within the chapter, and organizes chapter summaries around the learning objectives.

Defines key terms in an in-margin glossary.

Contains innovative figures, tables, and charts and cartoons in every chapter.

Includes chapter-end Discussion Questions and Beyond the Classroom experiential learning activities that are designed to get students out into the real world of small business and entrepreneurship.

NEW--Offers a new streamlined, 15-chapter format (previous edition was 19 chapters).

NEW--Features activity-based "You Be the Consultant . . ." (2-3 in each chapter) -- short vignettes, drawn from actual small businesses, that challenge students to develop their critical thinking skills by asking them to apply content to actual business problems, e.g.:

"A Genuine Sister Act" (Women entrepreneurs launch a cosmetics company aimed at Asian-Americans).
"A Business on a Roll (Chris Zane's strategy for gaining a competitive edge in a crowded market dominated by giants).
"Advertising Naturally" (The owners of California Country Trees, a manufacturer of handmade, hand-painted artificial trees, must develop an advertising strategy).
"Too Spicy, or Just Right?" (An upscale Southwestern restaurant must choose a new location).

Each feature includes questions designed to focus students' attention on the key issues in the case.

NEW--Explores using the WWW as a business tool --for marketing and for finding sources of funds (making an initial public offering).

Adds "Surfing the Net" exercises at the end of each chapter for accessing additional information on the World Wide Web in relation to entrepreneurship and small business management.

Directs students to the World Wide Web at (www.prenhall.com/scarbzim) with a specific activity related to the chapter.

NEW--Adds a new Sample Business Plan for an entrepreneurial venture ("Septic Sense") developed by a team of student entrepreneurs -- providing a good example of how a team of entrepreneurs can convert an idea into a business.

NEW--Moves the chapter on marketing forward to provide a better transition into chapters on financial plan and drafting a business plan.

Table of Contents

I. THE CHALLENGES OF ENTREPRENEURSHIP.

1. The Foundations of Entrepreneurship.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

2. Strategic Management and the Entrepreneur.
3. Forms of Ownership and Franchising.
4. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS.

5. Creating a Powerful Marketing Plan.
6. Advertising and Pricing for Profit
7. Managing Cash Flow.
8. Creating a Successful Financial Plan.
9. Crafting a Winning Business Plan.

IV. PUTTING THE PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

10. Sources of Funds: Equity and Debt.
11. Choosing a Location and Layout.
12. Purchasing, Quality, and Inventory Control.
13. Leading the Growing Company and Planning for Management Succession.
14. Global Aspects of Entrepreneurship.

V. THE ETHICAL, LEGAL AND REGULATORY ENVIRONMENT.

15. The Ethical, Legal, and Regulatory Environment.

APPENDIX: SEPTIC SENSE: A SAMPLE BUSINESS PLAN.

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