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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management - 5th edition

ISBN13: 978-0132294386

Cover of Essentials of Entrepreneurship and Small Business Management 5TH 08 (ISBN 978-0132294386)
ISBN13: 978-0132294386
ISBN10: 0132294389
Cover type: Paperback
Edition: 5TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No

List price: $162.75

Essentials of Entrepreneurship and Small Business Management - 5TH 08 edition

ISBN13: 978-0132294386

Thomas W. Zimmerer, Norman M. Scarborough and Doug Wilson

ISBN13: 978-0132294386
ISBN10: 0132294389
Cover type: Paperback
Edition: 5TH 08
Copyright: 2008
Publisher: Prentice Hall, Inc.
Published: 2008
International: No
Summary

For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

Essentials of Entrepreneurship and Small Business Management, 5/e is the practical, how-to guide that gives students the tools to launch a new venture and the knowledge for entrepreneurial success.

Table of Contents

Section I. The Challenge of Entrepreneurship

1. The Foundations of Entrepreneurship
2. Inside the Entrepreneurial Mind: From Ideas to Reality

Section II. Building the Business Plan: Beginning Considerations

3. Designing a Competitive Business Model and Building a Solid Strategic Plan
4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Forms of Business Ownership
6. Franchising and the Entrepreneur
7. Buying an Existing Business

Section III. Building the Business Plan: Marketing and Financial Considerations

8. Building a Powerful Marketing Plan
9. E-Commerce and the Entrepreneur
10. Pricing Strategies
11. Creating a Successful Financial Plan
12. Managing Cash Flow

Section IV. Putting the Business Plan to Work: Sources of Funds

13. Sources of Financing: Debt and Equity
14. Choosing the Right Location
15. Global Aspects of Entrepreneurship
16. Building a New Venture Team and Planning for the Next Generation