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Essentials of Health Care Marketing - 2nd edition

Essentials of Health Care Marketing (ISBN10: 0763783501; ISBN13: 9780763783501)
ISBN13: 978-0763783501
ISBN10: 0763783501

Summary: A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.

Edition/Copyright: 2ND 06
Cover: Paperback
Publisher: Jones & Bartlett Publishers
Published: 02/09/2006
International: No

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