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Essentials of Health Care Marketing

Essentials of Health Care Marketing - 3rd edition

ISBN13: 978-0763783334

Cover of Essentials of Health Care Marketing 3RD 11 (ISBN 978-0763783334)
ISBN13: 978-0763783334
ISBN10: 0763783331
Cover type: Paperback
Edition/Copyright: 3RD 11
Publisher: Jones & Bartlett Publishers
Published: 2011
International: No
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Essentials of Health Care Marketing - 3RD 11 edition

ISBN13: 978-0763783334

Eric N. Berkowitz

ISBN13: 978-0763783334
ISBN10: 0763783331
Cover type: Paperback
Edition/Copyright: 3RD 11
Publisher: Jones & Bartlett Publishers

Published: 2011
International: No
Summary

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.Essentials of Health Care Marketing, Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.Key features: Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more. Covers fundamental topics such as market research, strategy, and the strategic marketing process. Chapters include learning objectives, key terms, and chapter problems for discussion. Accompanied by downloadable Instructor's Manual and PowerPoint slides to facilitate course instruction.

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