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Essentials of Health Care Marketing - 96 edition

Essentials of Health Care Marketing (ISBN10: 0763732680; ISBN13: 9780763732684)
ISBN13: 978-0763732684
ISBN10: 0763732680

This edition has also been released as:
ISBN13: 978-0834206878
ISBN10: 0834206870

A complete curriculum of marketing management tools and techniques. Ideal for graduate, and upper level graduate courses. Filled with examples relevant to the wide array of health care providers, including health systems, HMO's, physician-hospital organizations, and more. Topics covering market research, strategy, and the strategic marketing process. Each chapter includes study questions, objectives, and charts.

Edition/Copyright: 96
Cover:
Publisher: Aspen Publishers
Year Published: 1996
International: No

Other Editions of Essentials of Health Care Marketing:


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