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Essentials of Health Care Marketing

Essentials of Health Care Marketing - 96 edition

ISBN13: 978-0763732684

Cover of Essentials of Health Care Marketing 96 (ISBN 978-0763732684)
ISBN13: 978-0763732684
ISBN10: 0763732680
Cover type:
Edition/Copyright: 96
Publisher: Aspen Publishers
Published: 1996
International: No

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Essentials of Health Care Marketing - 96 edition

ISBN13: 978-0763732684

Eric N. Berkowitz

ISBN13: 978-0763732684
ISBN10: 0763732680
Cover type:
Edition/Copyright: 96
Publisher: Aspen Publishers

Published: 1996
International: No
Summary

A complete curriculum of marketing management tools and techniques. Ideal for graduate, and upper level graduate courses. Filled with examples relevant to the wide array of health care providers, including health systems, HMO's, physician-hospital organizations, and more. Topics covering market research, strategy, and the strategic marketing process. Each chapter includes study questions, objectives, and charts.

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