Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Essentials of Marketing - 13th edition

Essentials of Marketing (ISBN10: 0078028884; ISBN13: 9780078028885)
ISBN13: 978-0078028885
ISBN10: 0078028884

Summary: This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students can trust that this new edition ofEssentials of Marketing13e- and all of the other teaching and learning materials that accompany it - will satisfy every instructor and students' ne ...show moreeds.

Building on Pioneering Strengths

This author team pioneered an innovative structure- using the ''four Ps'' with a managerial approach-for the introductory marketing course. It quickly became one of the most widely used business textbooks ever published because it organized the best ideas about marketing so that readers could both understand and apply them. The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.

Over many editions ofBasic MarketingandEssentials of Marketing, there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas.

What's different aboutEssentials of Marketing?

The success of this franchise is not the result of a single strength-or one long-lasting innovation. Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text's four Ps framework, managerial orientation, and strategy planning focus have proven to be foundational pillars that are remarkably robust for supporting new developments in the field and innovations in the tex ...show less

Edition/Copyright: 13TH 12
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 09/20/2011
International: No

View Table of Contents
View Digital Rights



List Price: $164.75
Used  Currently Sold Out
New  Currently Sold Out
Rental $30.49
Due back 12/19/2014
Rental
Save $134.26 (81%)
  • Free return shipping
  • In stock
  • 21-day satisfaction guarantee
CDs or access codes may not be included
eTextbook $88.92
Marketplace sellers starting at $29.90

26 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Essentials of Marketing
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (26)  |  New (10)  |  Like New (2)  |  Very Good (1)  |  Good (9)  |  Acceptable (4)

Price
 
Condition
Seller
Comments
$140.82
+$3.99 s/h
Add marketplace to your cart
New
Barnes & Noble.com
Various Shipping Locations, USA
Seller Rating: 5
Brand new, ships from the closest shipping location to your shipping address!
$29.90
+$3.99 s/h
Add marketplace to your cart
Acceptable
Bookbyte-OR
Salem, OR
Seller Rating: 4.57
All text is legible, may contain markings, cover wear, loose/torn pages or staining and much writing. SKU:9780078028885-5-0
$30.20
+$3.99 s/h
Add marketplace to your cart
Good
Oakwood_EMB
Kernersville, NC
Seller Rating: 4.6
2011 Paperback Good BOOK ONLY-no supplemental materials included. Covers show moderate wear. Pages show moderate marking/ highlighting.
$42.15
+$3.99 s/h
Add marketplace to your cart
Good
BookCellar-NH
Nashua, NH
Seller Rating: 4.67
0078028884 Has heavy shelf wear, but still a good reading copy. Has moderate water damage but still a good reading copy. We are a tested and proven company with over 900,000 satisfied customers sin ...show morece 1997. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. ...show less
$54.05
+$3.99 s/h
Add marketplace to your cart
Good
Firehouse Liquidation
Vancouver, WA
Seller Rating: 4.47
Ships next business day! May NOT include supplemental materials such as CDs and access codes. May include some highlighting or writing.
$55.84
+$3.99 s/h
Add marketplace to your cart
Good
PaperbackshopUS
Secaucus, NJ
Seller Rating: 4.49
Used - Very Good Book. Shipped from US within 4 to 14 business days. Established seller since 2000
$58.14
+$3.99 s/h
Add marketplace to your cart
Good
TextbookBarn
Woodland Hills, CA
Seller Rating: 0
0078028884
$59.95
+$3.99 s/h
Add marketplace to your cart
Acceptable
omgtextbooks
Pueblo West, CO
Seller Rating: 4.17
London 2011 Paperback 13th Revised edition. Revised. Fair. 728 p. Colour illustrations. Intended for college/higher education audience.
$65.75
+$3.99 s/h
Add marketplace to your cart
Good
Crashing Rocks Bookstore
Punta Gorda, FL
Seller Rating: 3.93
0078028884 USED BOOK in good condition| No supplements| Normal wear to cover, edges, spine, corners, and pages | Writing / highlighting | Inventory stickers | Satisfaction guaranteed!
$72.76
+$3.99 s/h
Add marketplace to your cart
New
Fourstar Books
Williamsport, MD
Seller Rating: 4.46
PAPERBACK New 0078028884 Brand New Never Used, choose expedited shipping if you need it quick.
$78.34
+$3.99 s/h
Add marketplace to your cart
Acceptable
GreatBookPrices
Westminster, MD
Seller Rating: 4.2
Used, Acceptable Condition, may show signs of wear and previous use. Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.
Page:   1     2     3     |   Next >
Close
Close
Close