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Essentials of Marketing Principles

Essentials of Marketing Principles - 98 edition

ISBN13: 978-0878916931

Cover of Essentials of Marketing Principles 98 (ISBN 978-0878916931)
ISBN13: 978-0878916931
ISBN10: 0878916938
Cover type: Paperback
Edition/Copyright: 98
Publisher: Research and Education Assn.
Published: 1998
International: No

List price: $6.95

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Essentials of Marketing Principles - 98 edition

ISBN13: 978-0878916931

Research and Education Association Publishing Staff

ISBN13: 978-0878916931
ISBN10: 0878916938
Cover type: Paperback
Edition/Copyright: 98
Publisher: Research and Education Assn.

Published: 1998
International: No
Summary

REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research,target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

List price: $6.95
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