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Essentials of Marketing Research - 2nd edition

by Hair

Essentials of Marketing Research (ISBN10: 0077387627; ISBN13: 9780077387624)
ISBN13: 978-0077387624
ISBN10: 0077387627

Summary: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to t ...show moreheir knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects. ...show less

Edition/Copyright: 2ND 10
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Publisher: Direct Digital
Year Published: 2010
International: No



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