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Essentials of Services Marketing - 09 edition

Essentials of Services Marketing (ISBN10: 9810679955; ISBN13: 9789810679958)
ISBN13: 978-9810679958
ISBN10: 9810679955

Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Edition/Copyright: 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/29/2008
International: No



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USA 2009 Softcover Edition Unstated Very Good Condition Used very good, Text appears to be clean. Cover has some wear. Spine is in very good condition. Corner torn off on back cover. Tape repair to ...show morelower spine. 567 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 9810679955. ISBN/EAN: 9789810679958. Inventory No: 1561024106. ...show less
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