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Essentials of Services Marketing - 09 edition

Essentials of Services Marketing (ISBN10: 9810679955; ISBN13: 9789810679958)
ISBN13: 978-9810679958
ISBN10: 9810679955

Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Edition/Copyright: 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Year Published: 2009
International: No

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