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Essentials of Services Marketing - 09 edition

by Christopher H. Lovelock

Essentials of Services Marketing (ISBN10: 9810679955; ISBN13: 9789810679958)
ISBN13: 978-9810679958
ISBN10: 9810679955

Summary: Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

Edition/Copyright: 09
Cover: Paperback
Publisher: Prentice Hall, Inc.
Published: 11/29/2008
International: No



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PAPERBACK Good 9810679955 Student Edition. No CD Included. Moderate dirt wear, wrinkling or creasing on cover or spine. Good binding. Moderate writing and highlighting. Cover has used book stickers ...show more or residue. Marker on cover or bottom edge of book. ...show less
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2008 Paperback Fair NO CD; No Access Code; Some delamination and curling; Some highlighting, markings, tears, scratches, creases, discoloration and wrinkling; Significant edge, cover and corner we ...show morear; Unless stated otherwise herein the notes, complementary books or items are not present; $20.00 minimum excluding shipping for orders to Puerto Rico & Hawaii; standard shipping is by USPS Media Mail & Expedited shipping is by USPS Priority Mail or equivalent; ...show less
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