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Essentials of Services Marketing

Essentials of Services Marketing - 09 edition

ISBN13: 978-9810679958

Cover of Essentials of Services Marketing 09 (ISBN 978-9810679958)
ISBN13: 978-9810679958
ISBN10: 9810679955
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Edition/Copyright: 09
Publisher: Prentice Hall, Inc.
Published: 2009
International: No

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Essentials of Services Marketing - 09 edition

ISBN13: 978-9810679958

Christopher H. Lovelock

ISBN13: 978-9810679958
ISBN10: 9810679955
Cover type:
Edition/Copyright: 09
Publisher: Prentice Hall, Inc.

Published: 2009
International: No
Summary

Essentials of Services Marketing , 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text's presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is one marketing text clearly written with them in mind.

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