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Essentials of Strategic Management

Essentials of Strategic Management - 2nd edition

ISBN13: 978-0078137143

Cover of Essentials of Strategic Management 2ND 11 (ISBN 978-0078137143)
ISBN13: 978-0078137143
ISBN10: 0078137144
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: Richard D. Irwin, Inc.
Published: 2011
International: No

List price: $191.75

Essentials of Strategic Management - 2ND 11 edition

ISBN13: 978-0078137143

John Gamble

ISBN13: 978-0078137143
ISBN10: 0078137144
Cover type: Paperback
Edition/Copyright: 2ND 11
Publisher: Richard D. Irwin, Inc.

Published: 2011
International: No
Summary

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating student learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation.