EVERYDAY FREE SHIPPING on $25 & up  Excludes Marketplace items
EVERYDAY FREE SHIPPING
on $25 & up
 Excludes Marketplace
Essentials of Strategic Management

Essentials of Strategic Management - 3rd edition

ISBN13: 978-0078029288

Cover of Essentials of Strategic Management 3RD 13 (ISBN 978-0078029288)
ISBN13: 978-0078029288
ISBN10: 0078029287

Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No

List price: $211.00

Essentials of Strategic Management - 3RD 13 edition

ISBN13: 978-0078029288

John Gamble

ISBN13: 978-0078029288
ISBN10: 0078029287

Cover type: Paperback
Edition: 3RD 13
Copyright: 2013
Publisher: Richard D. Irwin, Inc.
Published: 2013
International: No
Summary

Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind:
1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools;
2) It simplifies the task of demonstrating student learning through course embedded assessment;
3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly,
4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.