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Essentials of Strategic Management : Quest for Competitive Advantage - 09 edition

Essentials of Strategic Management : Quest for Competitive Advantage (ISBN10: 0073530301; ISBN13: 9780073530307)
ISBN13: 978-0073530307
ISBN10: 0073530301

Summary: Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concise, theory-driven strategic management concepts and cases text. This first edition text was written with four objectives in mind: 1) Although relatively brief in length, the text would provide students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) The text would simplify the task of demonstrating ...show morestudent learning through course embedded assessment; 3) Like our works preceding this text, it would include especially well-written cases involving headline strategic issues; and lastly, 4) The text could serve as the theoretical foundation of a teaching approach incorporating a business strategy simulation. ...show less

Edition/Copyright: 09
Cover: Paperback
Publisher: Richard D. Irwin, Inc.
Published: 04/04/2008
International: No

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