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Essentials of Strategic Management-Text Only - 3rd edition

Essentials of Strategic Management-Text Only (ISBN10: 1111525196; ISBN13: 9781111525194)
ISBN13: 978-1111525194
ISBN10: 1111525196

This edition has also been released as:
ISBN13: 978-1111823788
ISBN10: 1111823782

Summary: ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the ''business model'' concept as a way of framing the issues of competitive advantage. Cutting-
edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.
...show more
Summary: ESSENTIALS OF STRATEGIC MANAGEMENT, Third Edition, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the ''business model'' concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action. ...show less

Edition/Copyright: 3RD 12
Cover: Paperback
Publisher: South-Western Publishing Co.
Published: 04/19/2011
International: No

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