Ship-Ship-Hooray! Free Shipping on $25+ Details >
Ethical Marketing Decisions

Ethical Marketing Decisions - 93 edition

Ethical Marketing Decisions - 93 edition

ISBN13: 9780205136278

ISBN10: 0205136273

Ethical Marketing Decisions by Eugene R. Laczniak, Patrick E. Murphy and Gene R. Laczniak - ISBN 9780205136278
Edition: 93
Copyright: 1993
Publisher: Allyn & Bacon, Inc.
Published: 1993
International: No
Ethical Marketing Decisions by Eugene R. Laczniak, Patrick E. Murphy and Gene R. Laczniak - ISBN 9780205136278

ISBN13: 9780205136278

ISBN10: 0205136273

Summary

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Table of Contents

Table of Contents

1. Analyzing Marketing Ethics.
2. Ethical Reasoning and Marketing Decisions.
3. Ethics in Marketing Research.
4. Product Management Ethics.
5. Ethical Issues in Distribution, Retailing and Pricing.
6. Ethical Concerns in Advertising.
7. Personal Selling Ethics.
8. International Marketing Ethics.
9. The Ethics of Social, Professional, and Political Marketing.
10. Implementing and Auditing Marketing Ethics.