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Ethical Marketing Decisions

Ethical Marketing Decisions - 93 edition

ISBN13: 978-0205136278

Cover of Ethical Marketing Decisions 93 (ISBN 978-0205136278)
ISBN13: 978-0205136278
ISBN10: 0205136273
Cover type:
Edition/Copyright: 93
Publisher: Allyn & Bacon, Inc.
Published: 1993
International: No

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Ethical Marketing Decisions - 93 edition

ISBN13: 978-0205136278

Eugene R. Laczniak, Patrick E. Murphy and Gene R. Laczniak

ISBN13: 978-0205136278
ISBN10: 0205136273
Cover type:
Edition/Copyright: 93
Publisher: Allyn & Bacon, Inc.

Published: 1993
International: No
Summary

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Table of Contents

1. Analyzing Marketing Ethics.
2. Ethical Reasoning and Marketing Decisions.
3. Ethics in Marketing Research.
4. Product Management Ethics.
5. Ethical Issues in Distribution, Retailing and Pricing.
6. Ethical Concerns in Advertising.
7. Personal Selling Ethics.
8. International Marketing Ethics.
9. The Ethics of Social, Professional, and Political Marketing.
10. Implementing and Auditing Marketing Ethics.

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