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Ethical Marketing Decisions - 93 edition

Ethical Marketing Decisions (ISBN10: 0205136273; ISBN13: 9780205136278)
ISBN13: 978-0205136278
ISBN10: 0205136273

Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Edition/Copyright: 93
Publisher: Allyn & Bacon, Inc.
Year Published: 1993
International: No

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