Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Ethical Marketing Decisions - 93 edition

by Eugene R. Laczniak, Patrick E. Murphy and Gene R. Laczniak

Ethical Marketing Decisions (ISBN10: 0205136273; ISBN13: 9780205136278)
ISBN13: 978-0205136278
ISBN10: 0205136273

Summary: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

Edition/Copyright: 93
Cover: Paperback
Publisher: Allyn & Bacon, Inc.
Year Published: 1993
International: No

View Table of Contents



List Price: $0.00
Used  Currently Sold Out
New  Currently Sold Out
Close
Close
Close