Buy Textbooks  |  Rent Textbooks  |  Sell Textbooks  |  eTextbooks
Help  |  Questions? 1-877-292-6442
Hello, Sign In
Your Account
0

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions - 02 edition

Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions (ISBN10: 047140179X; ISBN13: 9780471401797)
ISBN13: 978-0471401797
ISBN10: 047140179X

Summary: THE WILEY EVENT MANAGEMENT SERIES
The first complete guide to launching a highly visible event marketing campaign

Practical strategies and resources for achieving greater results!

Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promoti ...show moreon, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event. Features include:

  • Overviews of event promotion, advertising, public relations, and electronic marketing strategies, as well as budget funding
  • In-depth analyses of marketing for specific events, such as association meetings, conferences, corporate meetings, festivals, and many others
  • An examination of future trends and innovative strategies for increasing attendance
  • Comprehensive appendices that include sample forms for media releases, request for coverage announcements, audio and video new release scripts, public service announcement scripts, speakers' "talking points," and listings of media distribution and tracking services
The Wiley Event Management Series-Series Editor, Dr. Joe Goldblatt, CSEP

The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods, as well as specialized areas, of event management. ...show less

Edition/Copyright: 02
Cover: Hardback
Publisher: John Wiley & Sons, Inc.
Published: 01/28/2002
International: No

View Author Bio
View Table of Contents



List Price: $71.95
Used $5.00
Used
Save $66.95 (93%)
  • FREE shipping over $25
  • In stock
  • 30-day returns
Condition:
Order this book in the next 2 days, 14 hours and 7 minutes and it ships by Noon CT Monday!
New  Currently Sold Out
Rental $14.49
Due back 12/19/2014
Marketplace sellers starting at $1.99

15 more offers below.

The Marketplace on Textbooks.com
Additional Sellers for Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
Just for you, we curate a growing list of independent booksellers, giving you even MORE choices when shopping for your textbooks.
Keep in mind: Marketplace orders do NOT qualify for free shipping. More about the MarketplaceMore about the Marketplace

Filter by:   All (15)  |  New (3)  |  Very Good (2)  |  Good (8)  |  Acceptable (2)

Price
 
Condition
Seller
Comments
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
One Planet Books
Columbia, MO
Seller Rating: 4.55
Ships same day or next business day! UPS expedited shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker & some writing and/or highlighting. Used books may not include working access ...show more code or dust jacket ...show less
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
MotorCityBooks
Brownstown, MI
Seller Rating: 4.59
Minimal damage to cover and binding. Pages show light use. With pride from Motor City. All books guaranteed. Best Service, Best Prices.
$1.99
+$3.99 s/h
Add marketplace to your cart
Good
Blue Cloud Books
Phoenix, AZ
Seller Rating: 4.54
This book has a light amount of wear to the pages, cover and binding. Blue Cloud Books ??? Hot deals from the land of the sun.
$4.50
+$3.99 s/h
Add marketplace to your cart
Good
Nettextstore
Lincoln, NE
Seller Rating: 4.55
2002 Hardcover Good Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. This item may not include any CDs, Infotracs, A ...show moreccess cards or other supplementary material. ...show less
$10.99
+$3.99 s/h
Add marketplace to your cart
Good
SUPER BOOKS
Fort Mill, SC
Seller Rating: 3.77
Buy with Confidence. Excellent Customer Support. We ship from multiple US locations. No CD, DVD or Access Code Included.
$14.95
+$3.99 s/h
Add marketplace to your cart
Good
omgtextbooks
Pueblo West, CO
Seller Rating: 4.17
New York, NY 2002 Hard cover Good. Sewn binding. Cloth over boards. 256 p. Contains: Unspecified. Wiley Event Management.
$19.99
+$3.99 s/h
Add marketplace to your cart
Good
HPB-Madison
Madison, WI
Seller Rating: 0
2002 Hardcover Good Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or ac ...show morecess codes. Customer service is our top priority! ...show less
Page:   1  
Close
Close
Close